Shop Window Competition

Shop Window Trophy

The annual Up Helly Aa shop window competition is run in January where local businesses are invited to decorate their shop windows in a theme related to or representing Up Helly Aa.

The competition is judged each year by the Guizer Jarl. A combination of originality, humour and overall appearance are all taken into account!

The prestigious trophy is a representation of a Guizer Jarl. It has been meticulously crafted from a single block of wood, a true piece of art.

Entering the 2024 Competition

Entries for the 2024 competition must be registered by Wednesday 24th January.

Judging will take place Saturday 27th January.

Entries for this year’s competition can be registered by e-mail to

Previous Winners

2023Millgaet Media
2019LHD Custom Clothing
2018LHD Marine Supplies Ltd.
2017Millgaet Media
2016LHD Marine Supplies Ltd.
2015Millgaet Media
2014Shetland Community Bike Project
2013J R Whites
2012North Rock Gallery
2011J R Whites
2010Shetland Fudge Company
2009J R Whites
2008John Leask & Sons