Shop Window Competition

Shop Window Trophy

The annual Up Helly Aa shop window competition is run in January where local businesses are invited to decorate their shop windows in a theme related to or representing Up Helly Aa.

The competition is judged each year by the Guizer Jarl. A combination of originality, humour and overall appearance are all taken into account!

The prestigious trophy is a representation of a Guizer Jarl. It has been meticulously crafted from a single block of wood, a true piece of art.

Previous Winners

2023Millgaet Media
2019LHD Custom Clothing
2018LHD Marine Supplies Ltd.
2017Millgaet Media
2016LHD Marine Supplies Ltd.
2015Millgaet Media
2014Shetland Community Bike Project
2013J R Whites
2012North Rock Gallery
2011J R Whites
2010Shetland Fudge Company
2009J R Whites
2008John Leask & Sons