Shop Window Competition

Shop Window Trophy

The annual Up Helly Aa shop window competition is run in January where local businesses are invited to decorate their shop windows in a theme related to or representing Up Helly Aa.

The competition is judged each year by the Guizer Jarl. A combination of originality, humour and overall appearance are all taken into account!

The prestigious trophy is a representation of a Guizer Jarl. It has been meticulously crafted from a single block of wood, a true piece of art.

Entering the 2023 Competition

Entries for this year’s competition can be registered by e-mail to SquadNames@UpHellyAa.org

Entries for the 2023 competition need to be registered by Wednesday 25th January 2023.

Judging will take place Saturday 28th January.

Previous Winners

Year

Winner

2020

Envi

2019

LHD Custom Clothing

2018

LHD Marine Supplies Ltd.

2017

Millgaet Media

2016

LHD Marine Supplies Ltd.

2015

Millgaet Media

2014

Shetland Community Bike Project

2013

J R Whites

2012

North Rock Gallery

2011

J R Whites

2010

Shetland Fudge Company

2009

J R Whites

2008

John Leask & Sons